Dain A. Erickson

RedHouseMedia unveils the RedHouseReds

May 3rd, 2010 | 5 Comments

RedHouseMedia unveils the RedHouseReds

RedHouseMedia unveiled its new softball team today, the RedHouseReds. The team, formerly known as the Wildcats, is now sponsored by Aaron Hautala, owner of RedHouseMedia. In the offseason, Aaron offered to underwrite the team I had been managing for the past several years. After about six years of being sponsored by various groups, it’s great to have all of our team’s underwriting

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Dain A. Erickson

Aaron pulls the old bait-and-switch on me.

April 27th, 2010 | 3 Comments

Aaron pulls the old bait-and-switch on me.

I woke up on Monday April 12 upset with the Twins organization. That day was the Twins home opener in Target field. But the game time was set for 3:10 pm. For all of us that are hardworking folks that have tasks and projects to take care of at work, that is a problematic start time. I had an all day meeting scheduled with Aaron and I don’t have TiVo. I am a self proclaimed Twins

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Aaron Hautala

A century long celebration – Deerwood Bank turns 100.

April 2nd, 2010 | No Comments

A century long celebration – Deerwood Bank turns 100.

This past Friday we had the privilege of assisting Deerwood Bank with a 100 year anniversary at their founding bank in Deerwood. Throughout the brainstorming sessions while planning the event we collectively aimed to create a lasting visual memory for the communities of Crosby, Ironton, Trommald, Riverton, Cuyuna and Deerwood. The video below showcases the event, where Deerwood Bank

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Dain A. Erickson

The more things change…

March 22nd, 2010 | No Comments

The more things change…

I was working on a project the other day and stumbled on a remarkable similarity. The aforementioned project involved researching through some old newspapers circa early 20s through to the 60s and beyond for Deerwood Bank. (Who, by the way, just turned 100) I often had to laugh as I flipped through the pages at the topics that found their way into the local newspaper. I was amazed the

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Aaron Hautala

Just because it’s cheap doesn’t mean it’s good.

March 21st, 2010 | No Comments

Just because it’s cheap doesn’t mean it’s good.

During the past 5 years in business it has been interesting to see one major theme that repeats. We meet and land new clients generally when they need help. At the time of our first meeting they’re tired, frustrated, and just plain unhappy with the thought of spending any money on advertising/marketing/public relations without a plan. To their defense, they have good reason to

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Aaron Hautala

Banking outside the box. Introducing our new website for Deerwood Bank.

March 14th, 2010 | No Comments

Banking outside the box. Introducing our new website for Deerwood Bank.

Deerwood Bank celebrates their 100th year anniversary on March 22nd, 2010 at the original and founding branch in Deerwood, MN. Even with this longstanding involvement in our communities financial marketplace, they firmly understand the importance online customer service moving into their second century for their customers. It’s a long standing understanding that Deerwood Bank

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Aaron Hautala

A little book that made a big difference to me, “The Tipping Point.”

March 7th, 2010 | No Comments

A little book that made a big difference to me, “The Tipping Point.”

Let me start this blog post with the following disclaimer. “I don’t like reading books.” In all seriousness my desire in the past to read was quite low until recently. My lovely and quite amazing wife Beth encouraged me to read a book called The Tipping Point. I nodded, smiled and ignored the opportunity. I’m not sure when I started to read this book, or even

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Aaron Hautala

Billboard design goal #3 accomplished.

February 26th, 2010 | 3 Comments

Billboard design goal #3 accomplished.

Every designer has a goal, maybe even a few hundred of them. I’ve had a few since the time I moved to the Brainerd Lakes area in 1996. Generally speaking, these design goals come naturally from driving around town and seeing places for doing unconventional ad art if you just had just the right opportunity and timing. The two billboards as you enter Crosby always intrigued me. They

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Aaron Hautala

My last wedding dance.

February 21st, 2010 | 2 Comments

My last wedding dance.

In September of 2004 I photographed my first wedding – Brian and Carrie’s. I still remember it like it was just last weekend. It’s an interesting story how I started as a wedding photographer. Carrie was a good friend of my wife Beth from college. Carrie had asked us whom to contract as a photographer for her wedding. We said, talk to this person. She did, she contracted

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Aaron Hautala

Creative heavy lifting.

February 12th, 2010 | 1 Comment

Creative heavy lifting.

It doesn’t have to be perfect . . . Cm’on already . . . No one will ever notice . . . It’s just an ad . . . Ever hear those comments before? I have, all my life actually. The voice is always the voice of attempted reason to say to a creative “it’s already awesome, let it go.” I’ve never liked letting it go. These past few months we’ve had

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