Red House Media

It doesn’t have to be perfect . . .
Cm’on already . . .
No one will ever notice . . .
It’s just an ad . . .

Ever hear those comments before?
I have, all my life actually. The voice is always the voice of attempted reason to say to a creative “it’s already awesome, let it go.”

I’ve never liked letting it go. These past few months we’ve had the amazing opportunity to elevate brands with some old fashion creative heavy lifting. Taking the high road, not doing what everyone else is doing. Not inserting headlines that resemble “insert cliche here.” Believe me, it’s not easy. It actually hurts, quite a bit. Case in point, check out Dain in the photo. While he was trying to place the satellite in just the right place, I was instructing him “just a little right, ohhh, too far, just a little left.”

Dain illustrates the importance of taking care of the fine details.

Obviously the photo is a bit of smoke and mirrors, but the point remains true. Let us remember to think deep about how we position our clients. Let us position our clients so well that their competition may only respond by saying “me too.”

Let us never forget our job is to produce results in dollar signs, not just awe and shock. Case in point, last week we received a phone call from one of our favorite clients saying: “the ad campaign you launched for us paid for itself in one week after the campaign was launched.”

Now that is what I call some well-worth-it creative heavy lifting.

Have an excellent weekend everyone.
Aaron

About the Author Aaron Hautala As creative director of RHM, Aaron believes the impossible isn't. The next time you see him, ask Aaron about Helsinki and swimming in the Baltic Sea after an extremely hot sauna. It’s a good story!