I was working on a project the other day and stumbled on a remarkable similarity. The aforementioned project involved researching through some old newspapers circa early 20s through to the 60s and beyond for Deerwood Bank. (Who, by the way, just turned 100) I often had to laugh as I flipped through the pages at the topics that found their way into the local newspaper. I was amazed the seemingly meaningless or trivial information that not only made the publication but often found front cover ink. (See actual clippings above.) The blurb about Stanley stood out to me. Honestly I thought, how is this newsworthy. We’re not even talking about the full time depot operator. Stan is the backup! Or another entry from around the 30’s about the Casey’s of Ironton and their new car purchase. Not really any of our business I thought.
It seems like I have had these exact same comments within the last few days. What was it that I was just reading… And then it hit me. Oh yeah, facebook.
I turns out we are no different today than those a generation or two generations or even three generations ago. Yes our choice in media has changed. But we all still have the same need to stay connected in some way to those we know. Let me take the previous entries from the newspapers and put them into a modern example of what they might look like.
There are and have been a lot of questions recently regarding how to harness facebook, twitter or whatever your social media of choice is. It seems to me that it’s not about figuring out the media, but knowing the reason for our needs. We have always found the need to communicate and connect with our friends family and those in our community. Today we simply have the ability to do so on a broader scale. We can stay in close contact with friends across the state, family on the other side of the country and our community can now be as broad as the globe.
We have changed much in the past few years, yet have we changed at all? The more things change… the more they stay the same.
About the Author
Dain A. Erickson The love of design and baseball runs deep.
A Little Falls native and design alumn of Pensecola Christian College and St. Cloud Tech, Dain has invested his design and photographic abilities into advertising clientele and magazine titles throughout his career.
“Even when it’s this crazy-busy, I just couldn’t imagine doing anything else; isn’t this fun!” comments Dain.
It’s this passion, this drive, this willingness to not only create, but to create excellence, that makes us proud to have Dain as a fellow creative at RedHouseMedia.
And speaking of proud, be sure to ask Dain about his self-appointed curator position at his own private baseball museum. It’s quite good. (Ask for a ticket!) 
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